Since Lenovo completed its takeover of Motorola last year, the Moto brand has been relatively quiet.
That could be about to change, however, with the company’s chairman revealing a new wave of “exciting” Motorola-branded devices are inbound.
“We have many new models in development with the Moto brands,” Lenovo chairman and chief executive Yang Yuanqing said at the company’s recent TechWorld event in Beijing.
Speaking with The Telegraph he added:
It had previously been suggested that the second-gen Moto 360 would enter the realms of reality at Google I/O alongside the latest Android Wear updates but, alas, the timepiece failed to materialise.
Despite competing in many of the same markets as the parent company, Lenovo has long expressed its intent to keep the Motorola brand alive.
Reiterating the plans Liu Jun, president of Lenovo’s mobile business group, stated: “Moto and Lenovo have different brand positions, so we try to leverage these two brands to maximise our marketshare in a particular market.
“Our global strategy is a two-brand strategy, which means if there is a market demand, we would like to bring both brands in that market. In South East Asia, for example, we will probably bring the Motorola brand to a few countries.”
Related: Moto G review
Yuanqing’s ‘summer’ timeframe for the new wave of Moto-branded smartphones and wearables is a little ambiguous but will likely refer to a late Q2, early Q3 announcement.
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