Kogan launches 55-inch 4K TV for £540, could come to UK

Kogan has launched a 55-inch 4K TV that could cost little as £540, which could be released in the UK.

The Australian TV company may have just launched the 4K bargain of the year with its 55-inch UHDTV model that costs AUS$999. This equates to just £542 in the UK.

The affordable US$999 Vizio P Series 50-inch 4K TV was launched at CES 2014, but the Kogan 55-inch 4K TV is cheaper and may actually arrive on British store shelves.

Kogan is already well-known for selling high-end electronic goods at ridiculously low prices, as it sources everything from a manufacturer level itself.

The Australian company already operates in the UK, so it wouldn’t be farfetched to say the 55-inch UHD model will be sold here.

“We want to make the latest technology more affordable for everyone, which is why we’ve designed a 55-inch Ultra High Definition Smart LED TV for under AUS$1000,” said Ruslan Kogan, Kogan Founder and CEO. “The real innovation here is the price. Generally, it’s Australians who look at prices of technology overseas with envy. For once, it’s now the rest of the world looking to Australia, wondering when this Kogan TV will be available in their country… stay tuned.”

The 4K 3840 x 2160p resolution LED smart TV is powered by Android 4.2 Jelly Bean and offers Wi-Fi connectivity, along with USB 3.0, USB 2.0 and microSD card ports.

Kogan’s 55-inch 4K bargain is also capable of upscaling Blu-ray and DVD content to UHD resolution.

Read more: Best 4K TVs of 2014

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