Considering the cramped size of flats in the city and the high cost of virtual reality headsets, getting into virtual reality in England could be seen as aspirational: you want to do it, but there’s a chance it will never happen.
VR aspiration could happen to you, even. Just ask me about the Oculus Rift I haven’t set up in two years because I can’t find a place in my London flat to set it up.
We spoke to Oculus’ Sean Liu, the director of hardware product management for the company, when he was in London for a hands on of Oculus’ new headsets, the Oculus Rift S and Oculus Quest.
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While Liu says that content is king for consumers getting into VR, he was also pragmatic about the company’s newest headphones: this is why the Quest can operate independently of a PC, and why both the Quest and Rift S have inside-out tracking, reducing the need for any overheads.
However, Liu says that price is a big sticking point for those looking to get into VR, and that’s why these new models are selling for just £399, helping it pass what he calls “the spousal test.”
“Price point is a big inhibitor,” says Liu. “When you think about a family, they’re going to buy one entertainment product a year. So we think about how you can put VR into a space where it can be that entertainment device rather than a luxury item.”
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“We call it the spousal test,” Liu adds. “It’s when you have to have that conversation with your spouse about whether this is a valid purchase. And so pushing the price down below that £400, $400 price point? We think is actually really critical for this to gain adoption.”
What do you think? Does a price of below £400 make you want to buy into VR? We’re on Twitter for all your thoughts at @TrustedReviews