Is Kanye West planning his own Tidal music streaming rival?

Kanye West has filed a trademark for the term ‘Yeezy Sound’, prompting speculation the hip-hop artist could start his own music streaming service.

Trademark documents obtained by The Blast (via Billboard) say Yeezy Sound pertains to the “streaming of music, audio, images, video, and other multimedia content, over the Internet.”

It goes onto mention electronic transmission of streamed, downloadable and broadcasting content as well as online bulletin boards and community forums.

Related: Best streaming service

According to the report, the filing was made as recently as November 2.

A new kind of hip-hop feud?

If indeed Mr Kardashian is thinking of entering the streaming game, it could be a result of his dispute with rival Jay-Z’s Tidal platform.

According to West, he’s owed unpaid royalties for ‘The Life of Pablo’ album, which arrived as a Tidal exclusive.

A TMZ report this July centred around claims Tidal stiffed West on bonus payments for the new subscribers the album brought in.

According to the report, the disputed figure is in excess of $3 million.

On the other side of the coin, Tidal claimed West promised exclusive access to the album and breached an accord by making it available other streaming platforms.

Go West?

Whether West would market his own music through the Yeezy Sound platform, or seek a more encompassing streaming solution would be interesting.

Starting a Tidal rival in a marketplace so competitive would surely have a limited chance of success.

However, considering West thinks he’s going to run for president of the United States in 2020, we’d put nothing past him.

A hip-hop feud revolving around rival digital streaming services? We’ve come a long way since Biggie & Tupac, eh?

Would Kanye perform better against Spotify and Apple Music than Tidal? Drop us a line @TrustedReviews on Twitter.




Unlike other sites, we thoroughly review everything we recommend, using industry standard tests to evaluate products. We’ll always tell you what we find. We may get a commission if you buy via our price links. Tell us what you think – email the Editor