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John Lewis: TV will take over in 2014

The TV market is set for a return to prominence, with high street retailer and electronics seller John Lewis predicting that TVs will replace smartphones and tablets as a key market in 2014.

With TVs having been superseded by portable gadgets as the latest must have devices in recent years, John Lewis has suggested that the rise of Smart TVs and 4K systems will see the TV scene once again take over in the coming months.

TV has been on the back burner for the past couple of years as you’ve seen tablets and mobile phones really dominate the consumer electronics arena, but now TV will take over once again,” Jonathan Marsh, Head Buyer for John Lewis’s electronics department said speaking exclusively with TrustedReviews.

“TV is very much at the heart of what the big name manufacturers are focussing on for 2014 and it is once again at the heart of the customer’s home.”

Highlighting areas where the market is set to grow, Marsh pointed out the rise of 4K, an area of the industry he suggested is already “doing unbelievably well” and far exceeding the company’s early expectations.

“With 4K and OLED coming to market, and with all the great soundbars and the like coming through as well, the TV market is bringing families closer together and it is right at the heart of consumer electronics once again,” the retailer told us.

As well as predicted a return to prominence for the smartphone scene, John Lewis has narrowed down its expectations, stating that from next year, due to demand it will only be selling Smart TV sets.

“Smart is the new expectation consumers have when buying a TV,” Marsh said. “I don’t think John Lewis will be selling anything other than Smart TVs next year.”

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