UK retailer John Lewis is sharing the Christmas cheer, announcing that it is to offer the new Apple iPad Air with a free three year warranty.
Although Apple’s electronic devices only come with a 12 month guarantee as standard, John Lewis has announced that it will offer pre-Christmas shoppers an added incentive, pairing the Cupertino-company’s latest tablet offering with a free three year warranty.
Bringing extra peace of mind to consumers, the three year iPad Air guarantee is one step up from John Lewis’ usual two year guarantee provided with all electronic devices it sells.
Earlier this month John Lewis also confirmed that it would be price match Apple’s tablets in the run up to Christmas, a move that has already seen the iPad Mini 2 come down £30 in price.
In a recent statement, Ed Connolly, John Lewis’ Electricals and Home Technology Buying Direct stated: “We are committed to offering our customers the best prices on the high street with market leading guarantees included at no extra cost.”
He added: “Sales of tablets were up 152 per cent in the first half of 2013 and this Christmas we predict we will sell one tablet every 15 seconds.”
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Editorial independence
Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
Professional conduct
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
