We may earn a commission if you click a deal and buy an item. This is how we make money.

John Lewis now sells branded 4K TVs for £700

John Lewis has launched a new line-up of UHD TVs, marking the company’s first own-brand entrance into the 4K market.

That’s not to say John Lewis built the new units however; LG ‘powered and inspired’ the three new models.

The new TVs measure up at 40-inches, 49-inches, and 55-inches respectively, all landing under the ‘JL9100’ model name.

They appear to be based on LG’s own UF770V TVs, although the John Lewis offerings undercut them by a small amount, so they’re worth checking out.

The 40-inch JL9100 prices up at £699, for instance, while its LG sibling – the 40UF770V – costs £849.

The other models are bigger, and thus more expensive. The 49-inch TV costs £999, while the 55-inch unit retails at £1,249.

All of the TVs will work with LG’s WebOS operating system, and come packing Netflix, Amazon Prime Instant Video, and YouTube.

What’s special about that streaming roster is that all three now offer 4K content, which can run natively on the new John Lewis TVs.

John Lewis is also giving away a free 6-month Netflix subscription if you buy any of the three new UHD TVs.

Related: Best 4K TVs 2015

The company also claims UHD TVs accounted for two fifths of sales at its stores last week, so there’s clearly interest in the market.

“As a retailer we pride ourselves on listening to our customers and being able to offer them the latest vision technology to enjoy in the home,” said John Kempner, Vision Buyer at John Lewis.

He continued: “Sales of Ultra HD TVs in Britain have so far exceeded previous expectation, and we predict, the market will treble in size in the next 12 months.”