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John Lewis: 3D TV capabilities are ‘becoming less important’

3D was the buzzword of the TV industry not too long ago, now, however, retailer John Lewis has suggested that 3D TV capabilities are “becoming less important.”

With 3D TVs having fallen something by the wayside after years as the industry’s latest must-have feature, the rise of 4K panels and Smart TV connectivity is reportedly making the extra-dimensional technology a “less important” addition.

“3D is certainly becoming less important,” John Kempner, a lead TV Buyer with retail giant John Lewis has told TrustedReviews.

He added: “It’s not the new feature anymore, clearly 4K and Smart are where all the developments and advancements are being made.”

Although suggesting that 3D is becoming a ‘less important’ feature on new TVs, Kempner has claimed that the glasses-necessary technology is not totally defunct just yet.

“I wouldn’t say 3D is dead though,” he told us. “All the new TVs we are seeing have 3D capabilities so it is still absolutely there, but there are now more important technologies coming through to improve the viewing experience.”

Highlighting one of the many reasons why 3D TVs have failed to engage consumers’ imaginations, the John Lewis buyer stated: “There isn’t a great deal of 3D content because the broadcasters have perhaps been a little reluctant to invest heavily in 3D.”

Is 3D a feature you still look out for when buying a new TV? Let us know via the comments section below.

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