Jawbone, the makers of the UP line of popular wearable trackers, has issued an angry denial following reports it was exiting the fitness sector.
The company says the speculation the firm is leaving wearables and/or going out of business is “altogether false.”
In the statement issued on Wednesday, a company spokesperson wrote: “Jawbone remains wholly committed to innovating in and building great wearables products.
See also: Jawbone UP3 review
In the statement (via Engadget) Jawbone hit out at a single blog post based on “wrongful insinuations,” which were since corrected by the reporter in question.
Jawbone, an early pioneer in the sector has struggled in the last couple of years, with the UP3 product launch long delayed by a problem with water resistance.
A version of the device that was only classed as ‘splash proof’ was eventually released to mixed acclaim.
There’s been no hint of a new wristband in 2016, which only fed rumours the company had intended to quit wearables. If Jawbone really is sticking around, we’ll look forward to the next-gen device arriving in due course.
Much of the firm’s energy appears to have been consumed by a long legal fight with rival Fitbit. Fitbit emerged victorious from a recent hearing at which Jawbone claimed Fitbit had infringed upon its parents.