The Olympic Games, like any major sporting event, will often see an uptick in people attempting to improve their fitness.
With Rio 2016 just weeks away, ITV is hoping to lure even the most avid telly addicts off the couch, for one hour at least.
The ‘I Am Team GB’ event will see the light entertainment channel shut down all seven of its channels on August 27, between 9:30am and 10:30am (via Recombu).
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There’ll even be an event on the set of Corrie, if being away from anything telly-related is too much for fans.
You can show your support for the campaign with the hashtag #IAmTeamGB
Here’s Greg Rutherford, London 2012 long-jump hero to explain why you should join in rather than just turn over to BBC.