Black Eyed Peas frontman Will.i.am will unveil his smartwatch tomorrow. And 7digital – a small British company that supplies the music system for the device – has seen its share price rocket in anticipation.
7digital’s share price has shot up by 44 per cent, according to the Telegraph.
Will.i.am will pull back the curtain on the device tomorrow at an event called Dreamforce in San Francisco. He first unveiled the device back in April, and demoed it on Alan Carr: Chatty Man.
Tomorrow should see full launch details, including a price and release date.
Like Samsung’s Gear S, it doesn’t need to sync to a phone over Bluetooth, so you can make calls straight from your wrist. Which software it runs is still a mystery, though many suspect Android.
7digital is believed to have signed deals with major record labels that will mean each artist and music group is treated equally.
Will.i.am has dipped his toe in releasing products before, but with very little success. As well as having one of the worst names in product history, his i.am foto.sosho iPhone accessory was slammed for being too bulky and expensive. It aimed to improve the camera on your handset – which didn’t need improving – and, worst of all, it was designed to be worn around the neck like a fashion item. Yeesh.
Still, Will.i.am did anticipate the current trend for wearables. And he’s also director of creative innovation at Intel, so we’ve no doubt his heart is in the right place.
We await tomorrow’s announcement with baited breath…