large image

Trusted Reviews is supported by its audience. If you purchase through links on our site, we may earn a commission. Learn more.

Is Amazon planning to beat Apple to a live TV streaming service?

Amazon is the latest tech giant to consider building a live TV streaming service, according to a report on Wednesday.

The internet behemoth has approached major US content providers CBS and NBCUniversal regarding the possibility of accessing their channels, Bloomberg Business sources say.

Those people “familiar with the matter” say talks are in the early stages, but if Amazon did decide to go ahead with the service, it has the perfect vessel in the new 4K-ready Amazon Fire TV.

The company already has its Prime video on-demand service, but the live TV streaming market is beginning to explode.

The PlayStation Vue and Sling TV services are disrupting the market, while it’s thought that Apple is planning its own platform for early 2016.

Cupertino has reportedly been working with content providers to put together a new streaming service for its Apple TV platform, with tailored content from local affiliates. That would mean local news, local programming and local sports just like a traditional TV service.

Negotiations have been prolonged, by all accounts, which suggests an Amazon service might be some time away.

SEE ALSO: Apple TV (2015) vs Amazon Fire TV 4K

Can Jeff Bezos pull a fast one and get an Amazon TV streaming service to market before Apple?

Why trust our journalism?

Founded in 2004, Trusted Reviews exists to give our readers thorough, unbiased and independent advice on what to buy.

Today, we have millions of users a month from around the world, and assess more than 1,000 products a year.

author icon

Editorial independence

Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.

author icon

Professional conduct

We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.