Apple has revealed that it has sold 100 million iPod Touch units since its launch in 2007.
The Cupertino company confirmed that it reached the iPod Touch sales milestone hours after launching an entry-level 16GB version of the device.
Apple has confirmed to The Loop that since its launch in 2007, the iPod Touch has now sold over 100 million units.
In July 2012, Apple recorded that it had sold 82 million iPod Touch units, meaning that the company has sold over 18 million of the devices in just under a year, despite increasing pressure from smartphones offering the same functionalities.
This morning, Apple released its new entry-level model of the iPod Touch. The device features updated components and a new £199 price tag.
Packing 16GB of internal storage, the new iPod Touch features a 4-inch Retina display with an A5 CPU.
It may pack a 6.1mm slim body, the same as the iPod Touch 5th generation released in October, but lacks the 5-megapixel iSight camera found in those 32GB and 64GB models.
The 16GB iPod Touch also lacks the lanyard ring and is only available in metallic silver rather than the full range of black, silver, pink, yellow, blue and Product Red offered in the 5th generation models.
However, the 16GB version does slash £50 off the price of the 32GB version, while also introducing a spec upgrade.
The UK Apple store is still yet to make the 16GB iPod Touch available to buy but it can be purchased from the US Store. We expect it to arrive on the British store soon though.