iPhone sales fell during the Christmas period for the first time in the handset’s 10-year history. However, Apple is unlikely to be too upset. Thanks to the £1,000/$1,000 iPhone X, Apple earned more money than ever from its smartphone range.
Apple sold 77.3 million iPhone handsets during the last three months of 2017. That’s down 1.2% on the previous year when it shifted a record 78.3 million devices.
However, despite this shortfall in sales iPhone revenue is up a whopping 11.69% to an incredible $61.58 billion dollars, compared with the same period last year.
Related: iPhone X review
Apple, as always, isn’t releasing the figures for the individual models, but the numbers allow us to read between the lines.
The average revenue from an iPhone is up to $796, which compares to $694 last year, analyst Horace Dediu reports.
From looking at the increased revenue, it’s obvious that the iPhone X has been a success. The numbers are even more impressive when you consider the iPhone X wasn’t available until November.
The slight shortfall in sales can likely be attributed to the iPhone 8 and iPhone 8 Plus, which underwhelmed somewhat upon launch.
Apple CEO Tim Cook said the iPhone X had “surpassed our expectations” and has been the “top selling” iPhone every week since its release.
Apple is also touting that the Apple Watch had its best quarter ever, thanks to the Apple Watch Series 3.
The firm says its “Other” category, which includes the Apple TV, Apple Watch, Beats headphones, iPad, AirPods and other accessories brought in $5.5 billion. That’s up $1.5 billion on last year.
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