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Cheaper iPhone 8 is more popular than iPhone X, to the surprise of no one

Worldwide sales data has given us a glimpse of which smartphones were most popular in May and, perhaps unsurprisingly given its price, the iPhone X is only the second most popular iPhone on sale, with the iPhone 8 in first place. 

However, more interesting is the fact that this price advantage doesn’t seem to extend to the iPhone 8 Plus.

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Despite being £200 cheaper than the iPhone X, the phablet-sized iPhone 8 Plus is less popular, suggesting that if people are prepared to spring for a more expensive iPhone model then they’re choosing to jump all the way up to the top.

The sales numbers come courtesy of Counterpoint Research (via PocketNow), which has Apple’s devices in three out of the five top slots for phones sold worldwide in May.

In first place is the iPhone 8 with 2.4% of global sales; in at a (very) close second is the Samsung Galaxy S9 at 2.4%; third is the iPhone X with 2.3%; while the iPhone 8 Plus was behind at fifth with 2.1% market share.

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The fourth entry in the list is a surprising one. The budget Xiaomi Redmi 5A is a handset that’s exclusive to India and China right now, but clearly its low price tag has made it popular with consumers there who appear to have been buying it in their droves.

Although there were plenty of budget Chinese smartphones in the lower half of the list, the rankings suggest that people are still willing to pay higher prices for premium handsets.

Which is your favourite out of Apple’s 2017 handsets? Let us know @TrustedReviews.

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