Each year, Apple fans queue, sometimes overnight, often right down the street and around corners, to be first through the Apple Store doors on a new iPhone’s release day. But not everywhere got quite so excited about the iPhone 8 and 8 Plus.
At Apple’s flagship Regent Street store in London, there was about five times more staff in attendance than customers when it opened its doors at 8am.
Handful of die hard fans queuing outside Apple’s Regent Street Store, waiting for the #iPhone8 pic.twitter.com/ilADnrtZsH
— Martyn Landi (@MartynLandi) September 22, 2017
Well this is awkward…
The doors open on Regent Street and the first customers head in #iPhone8 pic.twitter.com/xq7sntGBsv
— Martyn Landi (@MartynLandi) September 22, 2017
A similar tale was reported at the capital’s Covent Garden branch, suggesting that most Apple lovers are hanging back until the iPhone X arrives on November 3.
Covent Garden #Apple Store, #iphone8 launch and there are 15 people in the queue! There's more security than punters. Same phone as the 7.
— Rappy (@Creative_DAZ) September 22, 2017
Related: iPhone 9
Over in Australia, even the chance to be the first in the world to get your hands on the latest iPhones wasn’t enough to get people that excited.
Care factor for new iPhone appears to be low in Bondi.. pic.twitter.com/MiZZH8Z9TX
— simongascoigne (@simongascoigne) September 21, 2017
At least Singapore managed to muster a pretty healthy crowd of around 200, proving that die-hard Apple devotion is still alive and queuing somewhere.
Getting comfy: the scene close to 1am as fans settle in for the night before the #iPhone8launch pic.twitter.com/oDeurxZpEE
— Aqil Haziq Mahmud (@AqilHaziqCNA) September 21, 2017
Related: Samsung Galaxy S9
Will the iPhone 8 become the forgotten Apple handset? Tweet us @trustedreviews
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Editorial independence
Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
Professional conduct
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
