large image

Trusted Reviews is supported by its audience. If you purchase through links on our site, we may earn a commission. Learn more.

iPhone 7 launch date may have been on Apple site for months

Everyone wants to know when the iPhone 7 will be announced. But has the date been right here under our noses all along?

It’s a pretty safe bet that Apple will announce the iPhone 7 in early September, which is traditionally when it unveils its latest smartphone. But when, exactly?

According to TechRadar, the answer might be contained within a back to school promotion on Apple’s website. As part of the promotion, “qualified educational purchasers” can obtain a free pair of Beats Solo2 Wireless Headphones when buying an eligible Mac, or a pair of Powerbeats2 Wireless Headphone when buying an eligible iPhone or iPad.

But what’s interesting to note here is the cut-off date for the deal: September 5.

Related: iPhone 7 vs iPhone 6S – what to expect

Viewed a certain way, you could make a case for the idea that Apple ending the free giveaway of its wireless Beats headphone stock immediately ahead of the announcement of the iPhone 7 – which is widely tipped to be ditching the traditional 3.5mm headphone port. Demand for wireless headphones is expected to go through the roof from this point.

So, what price a September 6 iPhone 7 announcement? Given that the iPhone 6S was announced on just that date last year, and the iPhone 6 on September 7 the year before, we’d say there’s a good chance.

It’s a nice theory, but a note of caution should be sounded here: Apple ran the same offer last year. As such, it could be argued that this is simply a deal aimed at capitalising on the back to school period.

Still, it’s an interesting theory. We’ll certainly be keeping a mark in our diary for September 6.

iPhone 7: Everything we know so far

What do you think about this latest theory? Convinced? Let us know in the comments below.

Why trust our journalism?

Founded in 2004, Trusted Reviews exists to give our readers thorough, unbiased and independent advice on what to buy.

Today, we have millions of users a month from around the world, and assess more than 1,000 products a year.

author icon

Editorial independence

Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.

author icon

Professional conduct

We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.