Apple’s share of the tablet market has hit an all-time low since the arrival of the original iPad as the company faces increasing competition from the recent rise of Android tablets.
According to figures by Trend Force,
With the iPad 5 and iPad mini 2 both expected to be formally unveiled this autumn, it is anticipated that Apple will see its market share rise again towards the end of the year as its latest product lines once again drop consumers.
Although Apple is sure to be concerned by its drop in market share, it will arguably be more troubled by Samsung nearing on its mantle as the tablet leader. With the Samsung Galaxy S4 having already eaten into the iPhone 5’s dominant, latest figures have shown that with Apple’s share of the tablet market dropping to 35.5 per cent, Samsung has risen to second place with a 21.4 per cent share.
Manufacturing partner for the Google Nexus 7, both the original model and the newly confirmed second-generation tablet, Asus is the third largest tablet manufacturer with a mere 3.9 per cent market share.
With a number of companies moving into hardware game to launch tablets, retailer and Kindle mastermind Amazon is now the world’s fifth largest tablet provider with the Amazon Kindle Fire HD. Microsoft is sixth despite faltering Microsoft Surface Pro sales.
Read More: iPad mini vs Google Nexus 7
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Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
Professional conduct
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.