IFA 2018: Latest rumours and what to expect from the big Berlin tech show
IFA, or the Internationale Funkausstellung Berlin to give it its full name, is one of the biggest tech shows in Europe. Held in (you guessed it) Berlin annually, it kicks off the autumn product launch season and is the last major consumer technology exhibition of the year. With companies like Huawei, LG, Nokia, Samsung and Sony all expected to reveal new wares, there’s plenty worth getting excited about this year, so here’s everything you need to know about IFA 2018 Berlin.
IFA 2018 Dates: When is IFA being held in Berlin this year?
IFA 2018 will run from August 31 through September 5, with most of the big announcements – including Samsung’s unveiling of the Xperia XZ3 – tipped to take place at media events on August 30.
Here’s a rundown of all the big events in the IFA schedule thus far:
- 1 pm (CEST) – Sony
- TBA – Samsung
- 2 pm (CEST) – Huawei
IFA 2018 Rumours: What to expect from Huawei
The smart money is on Huawei launching a successor to last year’s Mate 10 Pro at IFA 2018. This could well be worth getting excited about, as we were highly impressed by the 2017 Huawei phablet, deeming it one of the company’s strongest efforts to date.
Rumours suggest that such a device, which would likely be called the Mate 20 Pro, will feature a gargantuan 6.9-inch OLED display. Tempering our expectations is the fact that Huawei didn’t actually launch the Mate 10 Pro at IFA last year, but opted instead to hold a standalone launch event shortly after the Berlin show.
Huawei has also frequently talked up its wearable ambitions, so hopefully we’ll get a new Huawei smartwatch at IFA 2018 at the very least.
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IFA 2018 Rumours: What to expect from LG
Another major company set to launch new products at IFA 2018 is LG. Last year, the South Korean firm gave us the LG V30, and further updated this particular handset line with the LG V30S ThinQ at MWC 2018 in February.
The company is obviously fond of regular incremental tweaks to its V-series phones, so there’s every chance IFA 2018 will see it launch yet another device under this moniker – either the LG V35 or LG V40, depending on how large the upgrade is. You can also expect it to carry LG’s new ‘ThinQ’ branding, which refers to the range’s AI capabilities.
IFA 2018 Rumours: What to expect from Samsung
Samsung would steal the show at IFA if it opted – as it has in years past – to reveal its next Galaxy Note flagship at the Berlin show. Unfortunately, that doesn’t seem to be how things are shaping up.
The chaebol has already confirmed a Samsung Galaxy Unpacked launch event for August 9 in New York, which can only mean one thing: the Galaxy Note 9 won’t be debuting at IFA.
This virtual certainty is compounded by the fact that, while IFA has seen Galaxy Note reveals in the past, in more recent times the South Korean company has opted for standalone launch events like the one set to take place in the US in August.
The Note 9 will almost certainly still be on show at IFA 2018 in Berlin, so if you’re on the ground it may still be the first time you get your hands on one in Europe, but all of the official details will already be out in the wild.
Instead, rumours suggest that Samsung will unveil a new smartwatch, the Galaxy Watch at the gathering.
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IFA 2018 Rumours: What to expect from Sony
Sony’s Xperia range of smartphones is constantly expanding, so it seems unlikely the Japanese outfit’s confirmed IFA press conference will be a sedate affair.
There are a number of new Xperia phones mooted for 2018, but the bulk of the IFA 2018 rumours are pointing towards the Sony Xperia XZ3 (and little sibling, the XZ3 Compact) breaking cover at the event. You can also expect a healthy amount of Sony TV and smart speaker news, as well as possibly new headphones and home appliances.
IFA 2018 Preview: Everything else to expect at IFA in Berlin
The four companies detailed above typically make the biggest splash at IFA…or do they? There’s a handful of other big tech players poised to potentially show off new gizmos at IFA 2018, including (but certainly not limited to):
- Moto (Motorola)
Stay tuned, as we’ll update this hub with all the latest IFA 2018 news and rumours as they become available.
Josh Levenson contributed to this article.
What do you think will steal the show at IFA 2018 in Berlin? Tweet your predictions and tips to us @TrustedReviews.