5th best just doesn't cut it.
For a company that was on the verge of collapsing in 2000 and that, so far as I can tell, no-one has ever heard of (we last featured Hynix in 2005) it is interesting to think that Hynix could be the world’s fifth biggest memory chip maker. However, Hynix branded memory turns up all over the place, under different names; EVGA and XFX, for example, have used Hynix modules on their nVidia 8xxx series cards.
Hynix doesn’t want to be the World’s fifth biggest memory chip maker, though, so the company has set out a 10-year plan to try and topple Intel from its position at the top of the pile. Planning first to increase sales from $7.7 billion last (financial) year to $18 billion by 2010 and then boost them to $25 billion by 2012 Hynix certainly isn’t hedging its bets.
Not only that but the company also has plans to diverge into producing a proposed Flash memory replacement, in the form of Phase-change Random Access Memory (PRAM) which offers longer lifespans and faster speeds – all good in my book. With Intel also backing this technology Hynix may be onto a winner with that move, although not enough to usurp Intel from the number one spot I suspect.