Trusted Reviews is supported by its audience. If you purchase through links on our site, we may earn a commission. Learn more.

Huawei to drop ‘Ascend’ smartphone branding

Huawei is going to bin the ‘Ascend’ moniker from future smartphones, according to a new report.

This means that rather than calling the Huawei Ascend P7’s successor the Huawei Ascend P8, it will most likely be tagged as the Huawei P8.

The P8 is expected to debut the new branding style at its purported launch in May, as reported by HDBlog.it (via PhoneArena).

The move is likely in response to widespread concerns that current smartphone naming conventions are too complex, thus confusing consumers.

So, naming aside, what can we expect from the Huawei P8? Most reports tip a 5.2-inch display running at a 1080p resolution.

Inside will be an octa-core Kirin 930 chip – as built by Huawei itself – as well as 3GB of RAM, 32GB of built-in storage, and, allegedly, a fingerprint scanner.

Related: Qualcomm, EE, and Huawei Cat 9 LTE test speeds hit 410Mbps

The general consensus is that the P8 will launch at this year’s Mobile World Congress, running from March 2 to 5 in Barcelona.

There are also reports of a Huawei D8 launching at the event too – that will carry a 5.5-inch 1440 x 2560 display, a 64-bit Kirin 950 CPU, 4GB of RAM, and 64GB of built-in storage.

Why trust our journalism?

Founded in 2004, Trusted Reviews exists to give our readers thorough, unbiased and independent advice on what to buy.

Today, we have 9 million users a month around the world, and assess more than 1,000 products a year.

author icon

Editorial independence

Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.

author icon

Professional conduct

We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.