We may earn a commission if you click a deal and buy an item. This is how we make money.

Huawei: ‘There is a huge demand for pink phones’

With most flagship smartphone now coming in both black and white colour waves, manufacturer Huawei has suggested ‘there is a huge demand for pink phones’.

Bestowing the recently unveiled Huawei Ascend P6, the world’s thinnest phone at just 6.18mm thick, with a third, pink colour option to go with the standard monochromo offerings, Huawei has claimed pink handsets are a surprise success of the smartphone sector.

“Traditionally pink phones have always done well,” Nick Woodley, Head of ID Design at Huawei’s London design offices said speaking with TrustedReviews.

Unable to explain the reasoning behind the popularity of pink portables, Woodley suggested that the vibrantly hued handsets go against the design principles of modern smartphones.

“With smartphones there is a general rule that the actual object itself is as simple as possible and as neutral as possible so if someone wants to put a Hello Kitty case on it then it doesn’t clash, you let people customise through accessories.” He added: “But there is a huge demand for pink phones, for some reason they work.”

While some will argue that a pink option on a phone range is a shameless and sexist effort to attract the female market, Woodley has dismissed these claims, stating it is nothing more than an alternative the potentially bleak black and white offerings.

“If a woman finds it patronising she will buy a white one or a black one,” he said. “However, there is, for whatever reason, a real market for pink phones.”

Formally unveiled earlier this week, the super skinny Huawei Ascend P6 is the latest flagship phone from the Chinese manufacturer. Running a 1.5GHz quad-core CPU, the streamlined device boasts an 8-megapixel rear-mounted camera and a second, 5-megapixel snapper up front.

With a 2,000mAh Lithium-Ion battery running the show alongside Google’s Android 4.2.2 Jelly Bean OS, the Huawei Ascend P6 specs sheet is rounded off by 2GB of RAM and 8GB of internal storage, expandable via microSD.

Read More: Best smartphones 2013