HTC is going to release a second-gen version of its RE action camera next year, new reports reveal.
According to CNA, Jack Tong, President of HTC North Asia, revealed that the next-gen device would be aimed at the mass consumer market.
A common criticism of the current RE camera is its hefty mark-up, so a broader target market could signal a potential price reduction.
The firm reckons 5 per cent of the 8 million yearly smartphone buyers in its Taiwanese home land will buy the existing RE snapper, which goes on sale there today.
“However, 5 per cent is a relatively low threshold for a leading brand if there is basic demand,” Tong explained.
The Taiwanese firm unveiled its handheld action camera on October 8 in New York.
Despite looking like the awkward lovechild of a periscope and an inhaler, it’s a fairly powerful bit of snapping kit.
Packed inside is a hi-res 16-megapixel CMOS sensor good for full HD, slow-mo, and time-lapse recording. It also touts a 146-degree wide-angle lens for good measure.
On the top is a shutter button that lets users shoot video and take pictures, which it then beams to a nearby handset of your choice.
The HTC RE camera is available to buy in the UK right now, although it costs a wallet-fondling £129.
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