HTC has announced strong Q2 profits, thanks in no small part to the success of the excellent HTC One M8.
The Taiwanese company announced on Thursday that it had made an operating profit of NT$2.26 billion after tax for the period, which works out to around £44 million.
That’s still not going to be giving Samsung any sleepless nights, but it does see a considerable reversing of HTC’s recent fortunes.
It marks the first period of profit for some time, after three consecutive quarterly losses.
The main reason for this turn-around, of course, is the HTC One M8. Like last year’s HTC One (since renamed the HTC One M7), the critics have gone mad for for the sleek unibody flagship phone. Unlike the HTC One M7, so have the public.
Indeed, these newly announced figures mark an 80 percent improvement over last year’s, showing the different in popularity between the HTC One M7 and HTC One M8.
The question now for HTC is, can it sustain these figures over the coming quarters? It will hope to do so with the worldwide launch of the HTC One E8, a plastic version of the HTC One M8 with the quirky dual-lens camera swapped out for a regular one.
HTC has already wowed the high-end crowd with the M8. Can it finally do so with the lucrative mid-range crowd?