Endure, unfollow, or block. Those have been the three choices Instagram users have faced when accounts they follow begin to grate.
On Facebook and Twitter everyone has the chance to subtly avoid the rage- or vomit-inducing posts from colleagues and friends with the mute button, but Instagram users have had no such luxury.
That all changes from today though, with news an almighty mute button is coming to the popular photo and video sharing app.
In a blog post on Tuesday, the company announced it is now possible to hide posts rather than force users into that potentially-awkward unfollow decision.
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The company says: “When you mute an account, you can still see posts on their profile page and get notified about comments or posts you’re tagged in. The accounts you mute will not be aware that you’ve muted them. You can always unmute an account to get their posts back in your feed.”
In order to mute the account in question, you can tap the “…” menu in the corner of a post and chose mute from the range of opens. From there users can choose to mute posts, stories or both.
“You can also mute posts and stories by pressing and holding on a story in your tray, or from a profile,” Instagram adds.
Your feed, your rules?
It’s the latest significant change in recent times as Instagram continues to hand control back to its users.
In March the company announced it was scaling back its algorithms so users see posts in a more timely fashion. The company said the changes were designed to make feeds feel fresher and will reduce instances where users miss important moments from friends.
The company is also dropping the automatic feed refreshes that take people zooming back go the top of the app if they duck in and duck out.
Earlier today it also emerged the company is working on an “all caught up” notification to tell users there’s no need to continue scrolling. That would part of a “usage insights” tool, designed to help users reduce the amount of time they spend within the app.
Last week Instagram founder Kevin Systrom said he wanted the time spent within the app to be “positive and intentional.”
Will you be making great use of Instagram’s new mute button? Let us know @TrustedReviews on Twitter.