Analysts predict Apple is set to make a whopping $3 billion over the next one to two years from Pokémon Go.
How, you may wonder, is Apple making money from Pokémon Go when they’ve played no part in developing the game?
Well, if you own an iPhone and have purchased PokéCoins to buy extra features, you’ve paid for them through the App Store, and guess what, Apple take a sizeable chunk for the service.
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A pack of 100 coins costs $0.99 on the App Store, while $100 will bag you 14,500 coins. All this adds up and one unconfirmed report suggests that US iPhone users are spending on average $1.6 million per day on these in-app purchases.
Laura Martin, an analyst at brokerage firm Needham and Co, believes Apple’s stock will soar.
Writing in a client note, she said: “We believe Apple keeps 30% of Pokémon Go’s revenue spent on iOS devices, suggesting an upside to earnings.”
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App tracking firm, Sensor Tower, estimates there are 30 million players of the augmented reality game as of July 20. They also stated that people were spending more time on Pokémon Go than Facebook, Twitter and Instagram.
All this, before the game has been released in Japan, where the Pokémon franchise is most popular.
Martin also said that Pokémon Go’s ratio of paid users to total users was 10 times higher than that of worldwide hit, Candy Crush, which generated more than $1 billion in 2014.
Apple’s market share has already rocketed 5% since the launch of the game and was worth $25 billion when the markets closed on Tuesday. Nintendo’s stock has nearly doubled in the same period.
Should you not want to contribute to Apple’s treasure chest, you can follow our tips and tricks guide here.
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