HomeChoice Goes Nationwide

Unbundling quadruples potential customer base.

The momentum behind UK broadband and IPTV provider HomeChoice continues to grow. In August it announced plans to boost customer connections to 8Mbps and now it is taking the service nationwide.


Local loop unbundling means the previously London-centric service will now increase its coverage from 2.4m homes to in excess of 10m during 2006. As always the roll out with be made incrementally, with the major cities getting it first, then the suburbs and finally the people in the countryside which providers don’t care about (”Sorry Dad!”).

Interest in HomeChoice has certainly rocketed this year. Since January it has doubled its customer base to 34,000 subscribers with 55 per cent of them taking the most extensive “Triple Play” (TV, broadband, phone) package. Then again, if you use the Tube on a regular basis you’ll know it is hard to step aboard one of these cramped sweat cylinders without spotting a HomeChoice advert.

Interestingly, today’s announced expansion doesn’t necessarily dismiss rumours which surfaced last week that Sky is interested in a takeover. Murdock’s empire is widely known to be preparing a broadband offering (the takeover of EasyNet and the Ethernet port on the back of the new Sky High Def boxes gave that one away) but why it would need to swallow a relatively small fish is unclear. A captive audience, or simply to catch it before it grows?

Whatever the boardroom whispers, it looks like HomeChoice isn’t taking much notice and that suggests we’ll be seeing a lot more advertising on every cramped, late and dilapidated piece of public transport this country has to offer.


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