Here’s when you can get the Pebble Time in the UK

Pebble has announced that its new Pebble Time smartwatch will begin shipping in the UK starting on July 20.

The company opened up pre-orders for the device on its website on June 22, although you can now purchase it from Amazon and Firebox starting today too.

The July 20 shipping date holds true across all three retailers, although some unofficial resellers Amazon are currently listing the device as available for same-day delivery right now.

It’s worth noting that pre-orders are the first chance to buy for those who didn’t participate in the original Kickstarter campaign to lay claim to a Pebble Time.

The Pebble Time will come in three colour options– black, white, and red – and will ship with both a USB charging cable and silicone strap.

The company’s latest wearable is a successor to the original Pebble, boasting improvements to the screen – which is now colour – and straps – which are now ‘smart’.

Related: Best Smartwatch 2015

It’s part of Pebble’s continuing effort to battle big-name wearable rivals like the Apple Watch and Android Wear.

You can currently pre-order the Pebble Time for £179; that’s not bad value, as many of Pebble’s competitors charge upwards of £200 for their wearables.

If you want to get an idea of how the Pebble Time works, check out our hands-on video of its premium cousin the Pebble Time Steel: