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Has Google killed its ‘free app of the week’ promotion?

Google seems to have pulled its ‘free app of the week’ promotion from the Play Store less than a month after the new section went live.

The company introduced the tab to its Play Store for US customers last month (and in parts of Europe), but it has reportedly now disappeared (via).

A link to the former ‘free app of the week’ section on the US store now leads to a 404 error, suggesting the service is well and truly gone.

Related: Best Android apps

Play Store customers could download one paid app or game for free as part of the offer, with two games being offered since the section was introduced: Chameleon Run and Card Wars – Adventure Time.

Apple runs an almost identical service on its App Store, and many were expecting Google to keep the ‘free app of the week’ going as a standard promotion.

And while it seems the section has been pulled for now, it could be that Google is planning to reintroduce it at a later date – though it’s all very unclear at this point.

It should be said that Google was always said to be running the ‘free app of the week’ tab as a test, though sources had reportedly claimed the test would run for four weeks.

But it seems the big G has pulled the whole thing after just a couple of weeks. Stay tuned for more in the coming days as we’re sure the company will reveal its reasons soon.

Let us know what you think is going on in the comments.

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