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Half of compact cameras will be Wi-Fi enabled in 2014 says Nikon

As we become increasingly dependent on connected devices, camera specialist Nikon has revealed that it expects more than half of its compact cameras to be Wi-Fi enabled by the end of 2014.

Setting itself a timeframe for achieving increased levels of Wi-Fi compatible compacts, the company has revealed that although interest is growing for connected snappers, there are still consumers who want to keep things simple, and cheap.

“Wi-Fi connectivity has become more prolific,” Zurab Kiknadaze, Nikon’s European Product Manager said in a recent interview with TrustedReviews.

In 2014 more than 50 per cent of our compacts will be Wi-Fi enabled. We’re not at that level right now, but as we progress through the year we will make more cameras with Wi-Fi.”

Although detailing the rapid rise of Wi-Fi enabled cameras, Kiknadaze has remained hesitant on where the market will evolve next, suggesting there will also be a demand for simple, none-connected cameras.

“There are many consumers that want to pay absolutely bottom dollar for their cameras which is why they don’t have Wi-Fi,” he told us.

“Wi-Fi makes everything a lot more interesting. We are monitoring how consumers use this functionality.”

While the company is seeing big increases in Wi-Fi capable cameras now, this has not always been the case, with the first models widely discredited by consumers.

“We launched the first Wi-Fi enabled camera years ago and it was a complete flop,” the Nikon PM said. “Being a pioneer in the market does not always pay off.”

He added: “How long before all our cameras are Wi-Fi enabled? It’s too early to say, that is where the trend is going though.”

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