GoPro has announced that it is abandoning the cheaper half of its action camera range amidst disastrous Q4 financial results.
The iconic action camera maker recently announced that it had made $436.6 million in revenue for the final quarter of 2015, which represents a massive year on year drop of 31 percent.
It already announced staff cuts in anticipation of these results back in mid-January, but now that the figures are out there, GoPro is taking even more drastic action.
GoPro CEO Nick Woodman has announced that three of its six camera models are to be axed. The models facing the chop are the Hero+ LCD, the Hero+, and the plain old Hero. All three represent cheaper alternatives to the two main Hero 4 models, which continue to be sold alongside the tiny Hero 4 Session.
The changes will be made from April onwards, so if you have your heart set on an affordable action camera, you’d better move soon.
Related: Best Cameras
It’s not all bad news for GoPro fans. Woodman confirmed that the GoPro Hero 5 would be launching in 2016, and there’s also the small matter of that GoPro Karma drone, which will also launch some time this year.
On that latter point, GoPro recently released another teaser of the drone in action, seemingly confirming 4K and high frame rate (for slo-mo) capabilities.
Take part in our poll:
(apester:56af74568b03d1a947ebf205)
Think this is the beginning of the end for GoPro? Let us known in the comments below.
Editorial independence
Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
Professional conduct
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
Editorial independence
Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
Professional conduct
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
