large image

Trusted Reviews is supported by its audience. If you purchase through links on our site, we may earn a commission. Learn more.

Google’s getting into the UK local news game – sort of

Yes, you read that right. Google has launched a local news site in Peterborough. Not the news you were expecting from one of the world’s biggest tech companies? Us neither. 

The new site, created in partnership with Archant, is called Peterborough Matters and is headed up by Chief Reporter, John Baker. Google has previously partnered with organisations in the US to create Mahoning Matters in Ohio, last year.

In a current affairs climate where readers are particularly wary of “fake news”, it’s more important than ever that responsible journalism is being supported and encouraged. Is this a genuine attempt to do so though, or a token gesture from Google?

Related: Google Maps “told me to walk across frozen river” says cold and wet dude

It follows Facebook’s ‘UK Community News Project’ which launched back in 2018. That saw Facebook partner with Newsquest, JPI Media, Reach, Archant, the NCTJ and the Midland News Association to fund reporting positions in local news outlets.

Baker wrote, in his introduction to the site:

“This is an experiment and we will aim to earn your trust each day with each story. Our partnership with the Google News Initiative enables us to meld the best of our editorial minds with Google’s expertise in best product practices. We will work together in a transparent and experimental way and share our learnings publicly.

“We will use our talents to make sure you know about important news like crime, road accidents, council meetings, and weather. We’ll also help connect the community more with compelling in-depth stories about the people, places, and events that make up the fabric of our community. You’ll learn about people you don’t know, stories you’ve not heard, and ideas you might not have considered.”

Would you like to see a Google-backed local news site in your area? Get in contact with your thoughts. Chat to us on Twitter @TrustedReviews

Why trust our journalism?

Founded in 2004, Trusted Reviews exists to give our readers thorough, unbiased and independent advice on what to buy.

Today, we have millions of users a month from around the world, and assess more than 1,000 products a year.

author icon

Editorial independence

Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.

author icon

Professional conduct

We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.