Trusted Reviews is supported by its audience. If you purchase through links on our site, we may earn a commission. Learn more.

Google Shopping Express set to take on Amazon Prime

Google has started testing a same day delivery service called Google Shopping Express, according to recent reports.

The service would be a direct rival to the Amazon Prime service, according to TechCrunch. Google Shopping Express would be Google’s next major step in the online shopping field following Google Wallet and Google Shopping before it, and would present a unified shop front incorporating those two services.

It’s thought that established physical shops will be able to offer their wares through the service.

The initial American rollout would provide same-day deliveries from some major US retailers such as Walmart, Target, Walgreens and Safeway – although no specific partnerships have been mentioned by sources. It’s easy to see the likes of Tesco and Argos joining the scheme in this country.

Apparently, the service is being headed up by Tom Fallows, one of Google’s e-commerce product managers.

According to the report, Google Shopping Express will require an annual subscription of either $69 or $64, which works out at around £46 or £42 going by today’s exchange rate. It also works out at a good 10 to 15 dollars cheaper than Amazon Prime.

The report is unclear on when exactly Google Shopping Express will be shipping, but Google is apparently in the process of testing the service internally right now.

Would you be interested in a Google-made shopping service? Let us know what you think of the idea in the comments section below, or via the Trusted Reviews Twitter and Facebook feeds.

Why trust our journalism?

Founded in 2003, Trusted Reviews exists to give our readers thorough, unbiased and independent advice on what to buy.

Today, we have millions of users a month from around the world, and assess more than 1,000 products a year.

author icon

Editorial independence

Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.

author icon

Professional conduct

We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.

Trusted Reviews Logo

Sign up to our newsletter

Get the best of Trusted Reviews delivered right to your inbox.

This is a test error message with some extra words