Google has used its Google I/O keynote – the company’s biggest annual event – to mock bitter rival Apple and its upcoming iOS 8 operating system.
As well as unveiled Android L and detailing the full array of Android Wear features users can expect from their upcoming smartwatches, Google, tormenting the Cupertino-based company, suggested that Apple’s mobile OS is years behind the curve and is plagiarising features which have been in Android for years.
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“We aren’t building a vertically integrated product, what we are doing is building an open platform, at scale.
“We work with hundreds of partners globally to bring products to a platform that touches billions of people and we want to do it in a way that we are innovating at a very, very fast pace.”
Mocking iOS 8, which will bring widgets and customisable keyboards to Apple’s iPhone and iPad devices for the first time later this year, Pichai added: “If you take a look at the innovation that is happening in Android, and if you look at some of the recent announcements from others, you can see that things like custom keyboards, widgets – those things happened in Android four to five years ago.”
Google and Android have a long history of making thinly veiled, barbed comments towards one another during their key presentations and product launches.
With the ball now in Apple’s court, the school ground bickering attention turns to this September’s expected iPhone 6 unveiling.
Read More: iPad Air 2 release date
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Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
Professional conduct
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
