Magic Leap has released a new video showing the capabilities of its upcoming augmented reality platform.
The company, which is backed financially by Google, showed off the new footage at the WSJD conference in California.
The video demonstrates Magic Leap’s AR rendering graphics in real-time, overlaid onto the real world.
“We are sensing the world – the floor, the people. We’re doing real-time understanding of the world, so that all these objects can know where they sit,” says Rony Abovitz, Chief Executive of Magic Leap. “Otherwise, they just pass through things.”
At the bottom of the video, a message reads: “Shot directly through Magic Leap technology on October 14, 2015. NO special effects or compositing were used in the creation of these videos.”
Check it out:
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“The possibilities [are] limitless,” says Rio Caraeff, Magic Leap’s Chief Content Officer. “Anything you can do on a smartphone, anything you can do on a computer, you can do on Magic Leap.”
Abovitz says the company is “gearing up to build millions of things”, but said Magic Leap is “not ready to announce when we’re shipping”.
He added that the video “gives you a signal that we’re not far”.
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Magic Leap’s first real debut into the news sphere was back in October 2014, when it was discovered that Google was heading up a massive funding round for the firm, which included backing from US chip-maker Qualcomm.
That round was valued to the tune of $542 million and, as a consequence, saw Google CEO Sundar Pichai join the company’s board of directors.
Earlier this year, Magic Leap turned out a video showcasing the potential of its augmented reality technology.
The video depicted an individual facing off against virtual baddies in a steampunk warzone overlaid onto a generic office.
Are you excited for Magic Leap’s AR tech? let us know in the comments.
Check out our ‘Samsung Gear VR – Is this the future?’ video below:
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Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
Professional conduct
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
