Google and unlikely corporate pal Mattel have sent out joint press invites for an event on February 13.
The shindig will take place in New York City, starting at 9am (2pm GMT) (via 9to5google), but that’s about as much as we know.
The only clue as to the purpose of the event comes with the caption: “Mattel invites you to view what’s possible with exclusive announcement and product debut.”
The ‘view what’s possible’ tagline is repeated again at the top of the invite, emblazoned on what looks like a film reel.
This would signal that the two companies are planning to reveal some kind of visual product, although we’ve been given no other hints as to what.
One possibility is that Google will be providing Mattel with Google Cardboard-style VR tech for the toymaker to use in a kid-targeted product.
Related: Best Google Cardboard Apps
It’s also worth noting that this event is one day before the Toy Fair 2015 begins in Manhattan, New York.
Mattel is assured to attend, and will likely be showing off new wares to flog to this year’s money-toting, child-bearing adults.
An announcement with Google ahead of this event lends further credence to the proposal that a toy will be unveiled.
Stay tuned.
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Editorial independence
Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
Professional conduct
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
