Trusted Reviews is supported by its audience. If you purchase through links on our site, we may earn a commission. Learn more.

Google is banning Flash from its ads – internet rejoices

Google has taken the decision to ban Flash from its internet ads.

The creaky old multimedia software platform has appeared to be in its protracted death throes for some time, with one tech company after another opting to block it from their portals.

It’s been almost nine years since the original iPhone infamously turned up without Flash support, and Apple has been far from alone in its disdain for the platform.

Another big blow has just been delivered by Google.  

In a recent Google+ post, the internet giant has announced that “the Google Display Network and DoubleClick Digital Marketing are now going 100% HTML5.”

That effectively means the end of Flash on Google’s ad platform – at least when it comes to display ads.

From June 30 of this year, Flash display ads can no longer be uploaded to AdWords and DoubleClick Digital Marketing. From January 2 of 2017, Flash display ads will no longer be able to run on Google’s ad platforms.

Which means that this time next year, we’ll all be using a significantly less Flashy internet – ad blocker or no ad blocker.

Related: Best web browser

Video ads built in Flash will still be allowed for now, but it seems likely that their days too are numbered.

There are three ways for developers to make the switch from Flash to HTML5, and Google has provided a link to an article that helps explain how these methods can be utilised.

Why trust our journalism?

Founded in 2003, Trusted Reviews exists to give our readers thorough, unbiased and independent advice on what to buy.

Today, we have millions of users a month from around the world, and assess more than 1,000 products a year.

author icon

Editorial independence

Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.

author icon

Professional conduct

We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.