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Google Express to take on Amazon Fresh with grocery delivery service

Google has announced it is expanding its Google Express delivery service, to enable customers in San Francisco and an as-yet-unnamed US city to receive grocery deliveries.

The company has teamed up with health food chain Whole Foods to offer an alternative to Amazon’s Prime Fresh service.

The company has also extended other facets of the next-day delivery service to the midwest region of the United States (via Guardian).

The scheme currently offers free delivery from the likes of Target, Barnes & Noble, Walgreens, Toys ‘R’ Us, Staples, Fry’s and many more household names.

It is now available in Indiana, Iowa, Michigan, Ohio and Wisconsin, as well as the whole of Illinois beyond Chicago.

Today, we’re very excited to be further expanding our efforts – making it easy for over 25 million people in the midwest to get things they need from stores they love – delivered overnight,” said Brian Elliott, the Google Express GM.

See also: What is Alphabet? Google’s new parent company explained

Google is yet to announce which additional city will get the Whole Foods deliveries before the year is out.

Perhaps Google could use all this data it is collecting about users to predict their shopping lists too? Would you want Google in charge of your weekly deliveries? Share your thoughts in the comments section below.

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