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Google discontinues Nexus 7, hands the baton to ailing Nexus 9

After years of service, the Nexus 7 has been discontinued and permanently removed from the Google Play Store.

Having been the search giant’s flagship tablet since 2012, the reworked, 2013 edition of the slate has now been canned by the Android maker.

Now, instead of being offered ways and means of purchasing the tablet, those looking to snap up the Nexus 7 though Google’s online store are met by a ‘no longer available to purchase’ message.

Despite being discontinued through Google’s official channels, remaining Nexus 7 stock can still be snapped up through third-party retailers including Amazon and Expansys.

The Asus-made Nexus 7 was superseded late last year by the Nexus 9, a larger, more expensive tablet that has failed to garner as much consumer interest as its iPad mini-rivalling sibling.

Related: iPad Pro release date

Bizarrely, Google has culled the Nexus 7 just days after announcing that the whole Nexus initiative is haemorrhaging consumer interest at the handset of the Nexus 6 and Nexus 9.

Speaking during last week’s quarterly earnings call, the manufacturer announced: “Revenues grew 23 percent year over year to $1.8 billion, but were down 2 percent quarter over quarter, driven really by year over year growth in the Play Store, offset by decline in Nexus, and the currency fluctuations.

“Year over year it hasn’t been as strong given the strength of the Nexus 7 last year.”

One of the iPad’s main challengers, the Nexus 7 was the first device to really kick the Android tablet market into realms of mass appeal.

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