large image

Trusted Reviews is supported by its audience. If you purchase through links on our site, we may earn a commission. Learn more.

Google buys

Google’s recent announcement of a new parent company called Alphabet was unexpected but it’s clearly committed to the odd moniker.

To that end, the search engine giant has purchased

The official website for Alphabet – – was launched by Google back in August.

As such, it’s not clear what Google is going to use the new domain for.

According to a Telegraph article, was originally created back in 1999.

But why is Google buying up such strange URLs? Well it’s probably partly because BMW is unlikely to sell

It’s probably even more unlikely that news network ABC will flog

Perhaps, then, Google will just be keeping its new domain as a placeholder, barring competitors from snapping it up.

Related: What is Alphabet?

Google first announced its Alphabet rebranding back on August 10.

The company revealed it would be splitting its various divisions into separate operations under the over-arching Alphabet umbrella.

The largest division is, unsurprisingly, Google, but other elements include Google X, Nest Labs, Google Ventures, and Google Fiber.

Why trust our journalism?

Founded in 2004, Trusted Reviews exists to give our readers thorough, unbiased and independent advice on what to buy.

Today, we have millions of users a month from around the world, and assess more than 1,000 products a year.

author icon

Editorial independence

Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.

author icon

Professional conduct

We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.