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Get into the Groove as Microsoft renames its music app again

Microsoft can’t quite seem to decide what to call its Music app and accompanying Spotify-rivalling subscription music service. What was once Zune and then Xbox Music is now… wait for it… Groove.

We’ve known for a while the firm was dropping the Xbox Music monicker (which always felt ill-fitting) for Windows 10, but Microsoft had stayed mum on the new name.

Now, in a blog post (via Re/code) focusing on entertainment updates in Windows 10. Microsoft has revealed it is going with Groove for the revamped app.

“And for that, we’re proud to introduce the evolution of our current Xbox Music experience, now titled Groove, with new features we think you’re going to love,” the firm wrote.

“Groove describes what people feel and do with music, and is more intuitive for our Windows 10 customers on what they’ll find with the app.”

The service remains much the same. The free tier, which was ditched last autumn remains absent, but Microsoft is retaining the ability for listeners to access their own music collection on multiple devices, thanks to the integration of OneDrive.

The company added: “Upload all your MP3’s to OneDrive, even songs purchased from iTunes, and access them all for free with the Groove app on your Windows devices, Xbox, the web — and even on your Android phones and iPhones (coming soon).”

Why Windows 10 slow roll out is the smartest play

Elsewhere, Microsoft has announced the name for the former Xbox Video app too. However, there’s no fancy new brand here as it’ll only be known as Movies & TV within Windows 10.

Both apps will appear within the Windows 10 preview build the company is releasing to Insiders this week. That build might be the last preview as Microsoft reportedly wants to finalise Windows 10 in the next few day ahead of the launch on July 29.

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