In 2021 the Freeview Play platform hit the milestone of being used in over 10 million homes, cementing its place as the fastest growing TV platform in the UK, in 2022 it’s now home to over 40,000 hours of content
Freeview Play launched all the way in 2015, bringing the likes of BBC iPlayer, ITV Hub and All4 under one umbrella. As the name implies, Freeview Play is free to view, and despite increased competition from the likes of Amazon Prime Video, Netflix and Disney SVOD offerings and paid-for services from Sky and Virgin, it’s managed to keep on growing.
Freeview Play offers both live and on demand TV content, and comes built into TVs from the likes of LG, Hisense, Philips and Panasonic. The platform supports 4K HDR content with over 80 live TV channels to watch and 40,000 hours of on demand content, an increase of 10,000 more than was available in 2021.
The announcement comes as Freeview is set to embark on a new flagship advertising campaign that features two alien characters with voices by Sex Education’s Samantha Spiro and Fleabag’s Jamie Demetriou.
Owen Jenkinson, Marketing Director at Freeview Play commented “Our incredible growth over the past few years reflects the incredible content we have available. There has never been more choice in subscription based streaming platforms, and yet it’s clear that Freeview still offers something unique for viewers. Freeview Play gives viewers the flexibility to get the most out of both worlds, all at no extra cost.”
Given its free of charge, Freeview Play offers plenty bang for buck and it’s usually one of the first things customers look for when purchasing a new TV. With recent updates bringing added accessibility, wider range of compatible products (including set-top boxes), Freeview Play appears to be going from strength to strength as the streaming wars hot up.
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