EE’s Power Bars have proved a staggering success, leaving some stores with empty stock rooms.
The network provider began giving away the portable battery packs for free last week, in hopes of preventing smartphone customers from running out of juice.
What’s more, the company vowed that it would replace empty bars with full ones at any EE store in the country.
To qualify for the deal, EE customers were required to text ‘POWER’ to 365 to receive a promo code, which could be traded for a Power Bar unit in store.
Unfortunately, the Power Bars proved so popular that EE has announced that it’s ‘taking a power pause’.
The company said it received one million Power Bar requests in just four days after the April 16 launch.
It also had five times more day one requests than the most popular smartphone launch in the UK, with store visits up 300 per cent.
Related: How does the EE Power Bar service actually work?
This rampant success means EE has had to step back from doling out the battery packs, however.
“While we fulfil the requests we’ve already taken,
“More Power Bars are on their way for our second release at the end of June. If customers text in now, they will be advised to text back from 8am on June 24 – there will be no charge for these texts if no code is received.”
The company is currently moving stock around to its busiest stores to meet the demand of the first million requests.
EE says your local store ‘should have a Power Bar available this week’ if you already have a code.
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Editorial independence
Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
Professional conduct
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
