Massive-faced watchmaker Fossil is one of the most active companies in the wearable device sector, underlined by seven new unveilings on Tuesday.
The new releases (via Mashable) are headlined by two new Android Wear watches, joining the Q Founder which was released late last year.
The new Q Wander (left) and Q Marshal (right, and not a typo) wristwatches both have circular touchscreens, but are a little smaller than the initial release, with 44mm and 46mm cases respectively.
The implication is the Wander may be aimed at the ladies due to the smaller case size and more feminine gold finish.
Meanwhile, the Marshal offers a rugged case, a vintage-looking strap and navy blue casing. Both devices, which will go on sale later in the year, are priced at the same lofty $275 price tag as the Q Founder.
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Elsewhere, the firm has announce new Smart Analogue Movement watches that connect to iPhone and Android devices via Bluetooth, building on the Q Grant and Q54 ranges.
Effectively fitness trackers in the form of an analogue watch, the devices will track movement calories, sleep, time zone updates and a second timezone. All of the findings will be reported back to the companion app.
Pricing and availability for the Smart Analogue Movement range has not been confirmed.
The firm is also officially unveiling the Q Motion wristband we brought word of last week.
The $95 tracker brings all of the usual movement metrics as well as haptic feedback and LED lights for incoming calls, notifications and customisable actions.
Finally, the firm is rolling out the Q Reveler and Q Dreamer fitness trackers.
Fossil has committed to offering 100 wearable devices by the end of the year with launches coming from its fashion brands Chaps, Diesel, Emporio Armani, Fossil, Kate Spade New York, Michael Kors, Misfit and Skagen.
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