Forget the set-top box, Sharp outs Smart TVs powered by Roku
Sharp has announced a pair of Smart TVs with built-in access to the connected Roku platform.
The Japanese company is now selling 1080p LED sets, a 43-inch TV and a 50-inch TV, with the same Roku operating system that powers the popular range of set-top boxes and streaming stick built-in.
It is the fifth manufacturer to adopt Roku and definitely the most noteworthy. Previously, Roku had agreed accords with Hisense, TCL, Insignia, and Haier.
Roku has enjoyed great success with its set-top boxes, which feature a much wider array of connected channels and apps, with around 2,000 to choose from. That’s far more than rival solutions like the Apple TV box.
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The steaming company is also plugging the new Roku Feed portal, which is a new feature that’ll allow consumers to find out when their favourite entertainment becomes available to stream.
The models will be available exclusively in the U.S. from Best Buy for $379 and $499 respectively. No word yet on international pricing and availability.