Ford Unveils MyKey Safety System

IFA, Berlin:
Ford has launched a new safety feature today which aims to ease some of the
worry parents endure when handing over the keys of their car to their children.

Ford’s MyKey concept, which will make its debut in Europe next year, will allow car owners to program a
special key that can limit their vehicle’s top speed and audio volume, giving parents
peace of mind when handing over the family vehicle to their teenage children.

According to Ford, speed is the cause of 30 per cent of all
accidents involving young male drivers (21 per cent for female drivers). MyKey
will aim to limit some of these accidents by reducing the maximum speed at
which the car can be driven at.

As well as reducing speeds, the specially programmed key
will allow you to set various audio functions for your car, such as keeping audio mute until
all seat belts are fastened. Also driver aids, safety systems and more vigorous
alerts cannot be deactivated when MyKey is used.

While speed is certainly a factor in a lot of road
accidents, it’s not necessarily ridiculously high top speeds, rather it is drivers
doing 60mph in a 30mph zone which cause a lot of the problems – and this is something
the MyKey innovation won’t be able to prevent. Still it’s nice to see Ford
trying something new.

Speaking of which, Ford also unveiled its latest concept car
at IFA today, the Ford Evos Concept, and we thought we’d bring you a couple of pictures of what you may be driving in the future. Hmmm futuristic!

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