Ford Unveils MyKey Safety System

IFA, Berlin:

Ford has launched a new safety feature today which aims to ease some of the

worry parents endure when handing over the keys of their car to their children.

Ford’s MyKey concept, which will make its debut in Europe next year, will allow car owners to program a

special key that can limit their vehicle’s top speed and audio volume, giving parents

peace of mind when handing over the family vehicle to their teenage children.

According to Ford, speed is the cause of 30 per cent of all

accidents involving young male drivers (21 per cent for female drivers). MyKey

will aim to limit some of these accidents by reducing the maximum speed at

which the car can be driven at.

As well as reducing speeds, the specially programmed key

will allow you to set various audio functions for your car, such as keeping audio mute until

all seat belts are fastened. Also driver aids, safety systems and more vigorous

alerts cannot be deactivated when MyKey is used.

While speed is certainly a factor in a lot of road

accidents, it’s not necessarily ridiculously high top speeds, rather it is drivers

doing 60mph in a 30mph zone which cause a lot of the problems – and this is something

the MyKey innovation won’t be able to prevent. Still it’s nice to see Ford

trying something new.

Speaking of which, Ford also unveiled its latest concept car

at IFA today, the Ford Evos Concept, and we thought we’d bring you a couple of pictures of what you may be driving in the future. Hmmm futuristic!