Apple is taking the wrong approach to wearable technology, according to Fitbit CEO James Park.
Park, whose Fitbit Blaze watch was compared unfavourably and perhaps unfairly to the Apple Watch, says Cupertino went for too much too soon.
He told the New York Times that Fitbit started from the ground up and began adding features over time, while Apple is attempting to do it all in a first generation product.
“We look at it from a consumer point of view,” he said.
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See also: Apple Watch vs Fitbit Surge
Park said Fitbit will continue to innovate by adding more features like mobile payments or the ability to control smart home gadgets.
However, he said Fitbit products won’t attempt to be a be-all-end-all smartwatch like the Apple Watch.
“We’re going to be very careful with how we include these things over time,” he added.
“I think one of the general knocks against smartwatches is that people still don’t know what they’re good for, so they’ve crammed everything in.”
Would you rather a focused wearable or a product that can answer many needs like the Apple Watch?
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Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
Professional conduct
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.