First HTC Branded Smartphones Launched

The innovative manufacturer isn't prepared to sit in the shadows any longer.

HTC is a company many techies have held in high esteem over the last few years. It has risen from relative anonymity to become the brain behind many of the best rebranded smartphone designs on the market. Now the Taiwanese company has decided to step forward and enjoy some of the limelight.

Two innovative smartphones will be released under the new HTC retail brand (the company has buried the Qtek name and one in particular may look rather familiar…

Previously codenamed ‘Hermes’, the HTC TyTN is the eagerly awaited successor to the Wizard (more readily known as the T-Mobile MDA Vario amongst other pseudonyms). TyTN features improvements galore over its honourable predecessor including 3G and HSDPA support, wireless b/g, a 2MP camera, 400MHz processor and Bluetooth 2.0. The handset remains Windows Mobile 5.0 based, still swallows microSD cards and sports a 2.8in 240 x 320 resolution touch screen display which automatically swaps between portrait and landscape views.

The only downside to the new model is it seems to have put on a little weight in comparison to the Wizard as the TyTN tips the scales at a rather hefty 180g, an increase of 20 grams.


Rather smaller in the pocket in HTC’s second mobile, the MTeoR (no, I’m not keen on the Motorola influenced branding either). This candy bar smartphone is a relative tiddler at 112.4 x 49 x 14.8mm and it weights a mere 120g. A dedicated thumboard may have been sacrificed to achieve this portability, but elsewhere the mobile looks more than competent with a 2.2in 240 x 320 resolution screen, 1.3MP camera and support for Windows Mobile 5.0’s Direct Push technology.

Office functionality is limited to viewing Excel, Word and PowerPoint applications rather than editing them but without the thumboard I can’t imagine writing a memo or preparing a spreadsheet would be particularly practical anyway.

Interestingly, HTC confirmed that it will continue to sell its handsets to networks and OEMs for rebranding even though its own line will run alongside them. This creates a rather strange scenario whereby the company will find its own smartphones competing against one another but at least it will enable any consumer frustrated by their own network’s inability to offer a particular HTC model the option to go out and buy one directly.

No pricing has been revealed for either the TyTN or MTeoR but we do know both handsets will be available from late July. Welcome to the party guys.


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