New Fire TV Stick announced with support for HDR and Atmos

Amazon announced a revision of its Fire TV range with the brand new Fire TV Stick and the cheaper Fire TV Lite at its September Hardware Event,
Amazon says that both the Fire TV Stick and Fire TV Stick Lite are 50% more powerful than previous efforts, while also using 50% less power. Both sit below the Fire TV Stick 4K, offering a range of options at affordable prices.
Related: What else was announced at the Amazon Alexa event?
The Fire TV Stick now features HD HDR support and Dolby Atmos sound (bringing it to even more affordable levels). The Fire TV Stick displays content in HDR10, HDR10+ and broadcast HLG. The Fire TV Stick can deliver faster streaming in 1080p/60fps, with its dual-band, dual-antenna Wi-Fi supporting 5 GHz networks for more stable streaming and fewer dropped connections.
The Alexa remote has dedicated volume, power and mute buttons, and like the previous version you can control your TV and other connected equipment such as a soundbar.

The Fire TV Stick
The Fire TV Stick Lite is propositioned as a cheaper alternative and like the Fire TV Stick, the Lite can stream in full-HD with HDR. It’s packaged with the Alexa Voice Remote Lite that allows you to use your voice to find and play content.
Another piece of news from the event is that the Fire TV interface is set for a more personalised and customisable re-design. Improvements include newer content-discovery features, a simplified main men, enhanced Alexa voice integration, and up to six user profiles.
Amazon says the “all-new” Fire TV experience is the biggest interface update they’ve ever done. You’ll get to check it out later this year.
Also announced was the Luna cloud streaming service, along with several new and redesigned Echo speakers, and a new Echo Show.
The Fire TV Stick will cost £39.99 and the Fire TV Stick Lite £29.99. Both are available to buy on September 30th.