FIFA 15 is attracting 50 per cent more online players than its predecessor, FIFA 14, according to EA’s latest investor call.
Speaking to investors, Electronics Arts CEO Andrew Wilson revealed that on average, FIFA 15 is attracting 50 per cent more gamers than last year.
“The digital transformation is unlocking new potential in platforms, content models and modalities of play, and with our investments in technology and services, we feel well prepared to continue delivering new opportunities for our players,” explained Wilson.
“The pursuit of our goals requires that we operate as one team that is faster, more focused and constantly evolving.”
FIFA 15 also managed to gain 3.4 million unique players in its first day of availability, which broke all previous records.
“We are changing how we develop, engaging with players through alphas, betas and other programs to seek out more feedback”.
Overall, Ultimate Team usage across FIFA, Madden and NHL also rose 40 per ent year-on-year, with revenues for the service growing 96 per cent.
Plus, EA Sports mobile game user numbers rose a whopping 250 per cent year-on-year with figures now showing over 40 million active monthly users.
“Right now, with the increase adoption of Gen-4, we’re seeing anywhere between 10 per cent and 15 per cent of out net sales through digital channels full game download and as we get into the holiday and beyond, we can only imagine that is going to increase,” added EA Games COO Peter Moore.
“So we’re pretty optimistic that that number will increase over the next few quarters.”
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Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
Professional conduct
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
